![]() Mission Statement and objectives What is our Business? Who is the Customer? What do Consumers value? What should our business be? A mission statement is a statement of the organization’s purpose – what it wants to accomplish in the larger environment. Steps in Strategic Planning Planning Marketing and other functional strategies Defining the Company Mission Setting Company Objectives and Goals Designing the Business Portfolio Corporate Level Business Unit, Product and Market Levels Strategic Planning (cont) Marketers define strategic planning as the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. The annual and long range plans deal with the companies current businesses and how to keep them going. Companies usually prepare annual plan, long-range plans, and strategic plans. Strategic Planning “ If u fail to plan, you are planning to fail”. ![]() Resources: Marketing an Introduction / Gary Amstrong, Philip Kotler Strategic Planning and Marketing Process ![]() ![]() Chapter2 Strategic Planning And The Marketing Process ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |