They are very popular for their ability to send messages via multiple devices and make free international calls. In this post, we will break down three of the top messaging apps in the Social Networking category. If you want to read our other top app analysis posts, check out our posts on: entertainment apps, CRM apps, puzzle (game) apps and education apps. So if you don't have a huge marketing budget or Facebook level brand recognition, you can still compete get traction through App Store search. But they failed to see the opportunities that mobile devices could have got them. When we analyze top apps in these blog posts, we are not picking on them, but we just want to give you real world examples of how you can improve your app and show you that even very popular apps have room to improve their ASO. Yahoo, Skype, BBM, ICQ & AOL, were all great messengers. Since going viral is more about luck than anything else, ASO also puts the control of the visibility of an app directly in the hands of the developer.īut ASO is constantly changing and it does take a lot of time to stay on top of testing and optimization. Getting more downloads through organic search traffic means that companies can spend less on paid ads and make up for a lack of brand recognition, if that is a problem. Yahoo Messenger (sometimes abbreviated YM) was an advertisement-supported instant messaging client and associated protocol provided by Yahoo. But regardless of how an app gets popular, every app on the App Store can benefit from having strong ASO. Sometimes companies spend a ton of money on advertising to get downloads, some apps go viral and others rely on brand recognition. Yahoo Messenger was an instant messaging service from Yahoo that was provided for mobile devices through the smartphone app and desktop users through the web and a software program. Many of these top apps do pretty well in search, but their ASO quality does still vary. When you look at the top apps on our Leaderboard, you may think that they all have their App Store Optimization (ASO) completely tuned.
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